Funnel Expertise
Data Extraction and Pipeline Setup
We ensure Funnel is pulling the right data from all your marketing platforms, delivering a complete and accurate dataset for analysis. Our team will configure your API connections, custom data sources, and extraction rules to ensure we capture all key dimensions and metrics—while making sure we avoid any potential issues with data duplication (a surprisingly common problem).
Data Cleansing and Transformation
This is the most important part of the Funnel setup process…and where most companies fail. We build custom data transformation logic, mapping frameworks, and aggregation rules in Funnel to standardize and clean your data at scale. Each dataset is validated, deduplicated, and aligned to your business needs, ensuring your team is working with business-ready data you can trust.
Data Exports and Loads
We ensure your Funnel data flows seamlessly into the rest of your analytics stack, enabling advanced analysis and democratizing insights across teams. We configure custom exports, build data pipelines, and optimize database structures to ensure your data reaches the right destination—whether that be a data warehouse, BI tool, or other custom endpoint—with continuous, automated syncs.
BI and AI
We don’t just build dashboards—we build intelligence. Whether inside Funnel or using a BI tool, we create automated, real-time reporting systems that eliminate manual processes and deliver insights instantly. We also help you leverage your Funnel data to power advanced AI and ML models, unlocking predictive analysis, anomaly detection, and AI agents to supercharge your analytics.
MMM, MTA, and Incrementality
Measuring marketing impact takes more than surface-level reporting. We help you utilize Funnel’s media mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing to create a data-driven approach for budget allocation. Using historic data, we can also help you leverage Funnel’s scenario planning and forecasting tools to predict outcomes with greater precision.
Ongoing Support and Maintenance
Your marketing campaigns are constantly changing—which means your marketing data is too. We provide ongoing support and maintenance to keep your Funnel setup running smoothly. From updating data pipelines and transformation logic to managing exports and governance, we handle it all. With fast turnarounds and dedicated SLAs, we monitor and adjust your setup to ensure accurate, up-to-date analytics.
Funnel Pain Points We Solve
- Building API and custom data connectors
- Aggregating disparate data into a unified stream
- Eliminating data duplication and inconsistencies
- Data engineering, cleansing, and transforming
- Automating and optimizing data exports
- Loading data into warehouses and BI tools
- Automating real-time dashboards and reports
- Leveraging AI and ML for advanced analysis
- Media mix modeling, attribution, and incrementality
- Ongoing support, monitoring, and maintenance
Facing any of these or other pain points?
Our 100% "On" Guarantee
We don’t believe in promising—we believe in delivering. That’s why we guarantee your project will be on time, on target, and on budget, or we’ll refund 100% of your fee. No crazy fine print or loopholes, just a commitment to standing behind what we promise our clients.
And before you commit to anything, you’ll receive a free audit that contains an assessment of your current setup, expert advice, and a detailed project plan—which is yours to keep whether you work with us or not. Because we believe great partnerships start with trust, not risk.
Want to learn more?
Want to learn more or see if we’re a fit? Fill out the form below and a real human from our team will be in touch (until the AI overlords say otherwise).
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